Simply because hard as it might be, although letting choose of your site designing ideas and playing the customer might actually be of advantage in the long run.

I know what you are saying, you have been in the internet designing business long enough to be aware of what works and will not doesn’t, what would my personal customer understand? Well after approaching web design in the same manner, I have unfortunately possessed no different choice but for give in to my very best laid strategies and adhere to the likes of my personal customers.

Structure of good websites usually means that it has to be attractive to the eye, along with being totally functioning designed for Search Engine rewards, but finally it must screen professionalism meant for the business manifested.

Complying with W3C Standards (W3C Markup Approval Service) for the purpose of both HTML CODE and CSS validation can be paramount to good design and encoding (but not necessary for good Google PR, Let me discuss in later posts), so when designing we prefer to use base HTML format and CSS text font like Tahoma 11pt, to generate neat readable text and nice webpage image styles.

I will list some cases of exactly where letting proceed has www.theprofits.in rewards for each party involved and just how in some situations actually lead to little or no online traffic for your website.

Case Study 1 . Architectural Firm flash and font things

Our buyer wanted the application of Flash elements to display a lot of architecture images with a nice fade between images and changes to unique CSS Font used Tahoma 11pt font and replace by Century Gothic 11pt, that is used in all the logos and architecture style work.

As a general rule would know embedding Flash data into your web-site results in W3C Validation undefined source failure, thus object rendering the site Broken Markup. Following explaining this kind of, the customer thought the need to possess a graphical thumb style image far outweighed the importance of quality valid HTML Transition Markup. To them the look and conception of their webpage to their consumers was a lot more advantageous than complying while using W3C.

In addition , they will wanted the use of the Century Gothic font instead of Tahoma. Simply by design 100 years Gothic possesses a much larger typeface height than Tahoma and once used elevated the page height bigger than when using Tahoma thus leading to the site featuring with scroll bars the moment view within 1024 a 768 resolution, where recently it fitted in the whole page perfectly.

In the final analysis the customer attained the desired impacts they preferred and finally it is the client who definitely knows finest.

Example 2 . Package supplier becomes boxed in

Our customer had began a new organization supplying cardboard boxes for the purpose of moving and packing. They will wanted an easy site with heavy graphical image factors and minimum text for the home page.

Trying to explain to the customer the role of text established search engines effects and that having no understandable text over the home page may limit the visibility, they choose design over effects. Why you may ask would probably a company limit their probability of being available on search engines? Well the question nonetheless burns around too, but since mentioned before the customer always knows best and the decision was only theirs to produce.

Their school of thought was basic, their website was purely to be used as a personal reference guide but not the source of extra business, because their marketing strategies will be enough to garner constant business.

Today I still wonder so why they limited their marketability and in particular their website which is often online and may be searched always of the day.

And so in summary the best laid programs of rodents and guys (well in such a case web designers) can be a ful waste of good management mainly because what I contain stated all along that customer at all times knows ideal and ultimately they are the types paying for the service therefore sometimes is considered best to lie down your guns and acknowledge defeat.